IS THE PARISIAN READY-TO-WEAR BRAND THAT HAS BECOME A REFERENCE FOR ITS STREET, COUTURE AND SUBVERSIVE STYLE.

Active on the international fashion scene since 2003, Elevenparis is known for its playful T-shirts, creative and ultra-contemporary collections, streetwear clothing and prestigious muses. Elevenparis' story began in 2003 in a tiny shop at number 11 (Eleven) on a small Paris street. It was there, between piles of cardboard boxes and makeshift offices on wooden trestles, that the brand was launched. The famous moustache T-shirt was born in 2011, making ELEVENPARIS an internationally recognized brand at the time.

In 2017, almost 20 years later, Dan COHEN, founder and artistic director is joined by Ilan Amar to bring his strategic vision on digital and business development. Together, they revived the urban side of the brand, which rediscovered its DNA: Life Is A Joke.

Since then, the brand has enjoyed renewed success: I AM NOT A RAPPER, GOTH, CALL MY...,FASHION WEEK, LOVELESS, all of these capsules are hits that appeal to an increasingly demanding community.

2022

- Launch of WEB.3.0 loyalty program

- New boutique concept and Logo

- Launch of DISTRICT

- TikTok launch with a dedicated team

 2021

- Appearance of signature logo: NO SNITCH

- GOTH capsule

- New brand location in the Marais area, at 31 rue des Rosiers.

 2018

- World Cup capsule

- Launch of 'I AM NOT A RAPPER' capsule in collaboration with GIMS

- Merger of the Little Eleven team in-house

- Relocation of offices and showroom to the heart of Sentier, Paris

- Strengthening of the digital department and integration of an artistic director

 2014

- Wiz Khalifa & Kate Moss collaboration photographed by Richardson.

 2013

- New muses for ElevenParis: Lenny Kravitz & Charlotte Free

- Campaign for the brand's 10th anniversary

- New boutique concept and new logo

 2012

- Launch of Little Eleven

- New Warner / Disney / Nickelodeon licenses

 LIFE IS A JOKE

We like to play with pop-culture codes and stage our contemporary heroes in an offbeat way, often bordering on humor and provocation. We express ourselves to this generation that doesn't always know where they are going. The main thing is not the destination, but the road that leads there.

One word of advice: never take life too seriously, and above all never take yourself too seriously. Life is a joke.

 2010

- Launch of the mustache and the Life is a joke slogan

- Opening of the elevenparis online store

- Creation of the women's line

- Lizzie Jagger becomes ELEVENPARIS' muse

 2003

- Creation of the brand by Oriel Bensimhon and Dan Cohen

- Launch of the first ready-to-wear collection

- Opening of the first ELEVENPARIS boutique in Marais, Paris.